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Commercial Break
Mute the ads. Play the break. Family game night games for every TV ad break.
Challenge
Every ad break is five dead minutes of noise, and the default response is to reach for a phone and scroll. Commercial Break needed to be fast enough to fill a real ad break, playable by a whole room with no board and no setup, and family-friendly without being dull.
Approach
Built a party game that lives in the break: mute the TV, pick a category, and play trivia, true-or-false, quick debates, and act-it-out prompts timed to the ad break. Modes cover family movie night, family game night, and flying solo, with a pop meter and rewards to keep the room engaged. The brand is a TV-and-play-button mark in magenta and tangerine with Just Another Hand lettering, and the launch page opens with a working Mute the TV button and a break clock so visitors feel the app before they download it.
Outcome
In App Store review and launching November 2026, with Google Play to follow. Free to download with several categories included; more unlock one at a time or all at once.
Services and deliverables
Mobile App Development
- Commercial Break App: Native mobile party game with timed rounds, category packs, three play modes, a pop meter, rewards, and one-time category unlocks on a shared Ember Pulse account. (React Native, Mobile Development, In-App Purchases, Product Design, App Store Submission)
- Launch Page: Interactive landing page with a Mute the TV button and break clock, three-phone app showcase, trailer, FAQ, and structured data for family game night searches. (React, SEO, Structured Data, Copywriting, Responsive Design)
Visual Design
- App Brand Identity: TV-and-play-button mark in magenta, tangerine, and plum, Just Another Hand display lettering, and a warm peach palette carried through the app screens and sharing cards. (Brand Identity, Logo Design, App Icon Design, Typography)
A project by Ember Pulse Studios, a web design and branding studio in Myrtle Beach, SC.
Ember Pulse Studios · Myrtle Beach, SC · 843-424-9090 · support@emberpulsestudios.com